Launching a successful Amazon store starts with choosing the right products. At Svetro, we specialize in guiding entrepreneurs to identify profitable products with proven research strategies. Here are 7 effective product research tactics that can help you stand out in the competitive Amazon marketplace:
- Leverage Amazon’s Best Sellers List
Start by exploring Amazon’s Best Sellers list to identify top-performing products in your niche. This gives you a snapshot of what’s trending and in demand. - Use Keyword Tools for Insights
Tools like Amazon’s Keyword Tool or third-party services help uncover search volume trends. You can target high-traffic keywords to choose products that customers are actively looking for. - Evaluate Competitor Listings
Research competitor products and customer reviews to understand what works and what needs improvement. This will help you find opportunities to differentiate your product. - Check Profit Margins
Always calculate the cost of goods sold (COGS) and Amazon’s fees to ensure your products have a healthy profit margin. This is a crucial step to building a sustainable business. - Explore Niche Markets
Consider smaller, niche categories with less competition. Targeting underserved markets often results in higher profit margins and customer loyalty. - Seasonality & Trends
Take advantage of seasonality by researching products that perform well during certain months or special occasions. Staying ahead of trends ensures you’re always one step ahead of the competition. - Analyze Product Reviews
Dive into product reviews, especially the negative ones, to identify gaps and customer pain points. This allows you to refine your offering and ensure it resonates better with customers.
